Mobile marketing creates the opportunity to reach customers on the go within seconds. There are numerous ways to utilise this technology for commercial gain. It is estimated by 2013 there will be more users surfing the internet on mobile devices than that of desktop/laptop PCs. Having a mobile optimised webpage is now essential and should be added to any business that is serious about Internet Marketing:
Mobile Optimised Website:
Loads significantly faster than traditional desktop websites. Call to actions, customers can make bookings/reservations on your mobile site, redeem coupons, find your store, latest news, opening hours and sample your services – all at your clients immediate fingertips.
Mobile Landing Page:
If you want to convert visitors on mobile you need to ensure that your landing pages are properly designed for handheld display and touch-screen interaction. If users visit websites that are difficult to view on a handheld device it will create a negative impression, increasing the chance by 30% that they will move on to a competitor that offers a better mobile experience.
Landing pages are a fantastic opportunity to offer promotions to visitors and capture their email/mobile. This allows direct marketing in future.
SMS Campaigns:
There are a multitude of ways to collect customer mobile numbers. These numbers can be marketed to for special offers and promotions you have. Get your clients spending money when you’re usually at your quietest.
Shortcodes:
Be given a unique code/number combination: “Text Pizza to 444444″. Use this to market to your existing and future customers by collecting their numbers and email addresses, building a database for 100% targeted future offers.
